creative maverick

Every year at the Holy Trinity Church in East London, there is a service held to bless working clowns and commemorate the clowns that died in the previous year.

The mix of religious service and being surrounded by outlandish clowns makes it quite an experience.

What struck me was just how many members of the press were present, both photographers and TV cameramen.

What it shows is how great a hunger there is for people to see something out of the ordinary. The quirky will always get press. That’s why in my consulting sessions I often look for what’s unusual in a client’s business that we can use to make it stand out and get free publicity. What’s unusual about your business or project?

Watch the video below of the clowns entering the service.